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It's hard to estimate the number of Google Reader users, but here are some data points:

- the most popular feed has more than 24 million subscribers (CNN):


- the second most popular feed has 6.6 million subscribers (Engadget):


- the third most popular feed has 1.7 million subscribers (NY Times)

- Google's official blog had 100,000 subscribers in 2007 and now it has about 353,000 subscribers


- JoelOnSoftware.com had 42,000 subscribers in 2008 and now it has 148,000 subscribers.

- according to FeedBurner, 87% of the subscribers to this blog's feed use Google Reader or iGoogle. Google Reader says that this blog has 115,035 subscribers, while the total number of subscribers is 144,173. Here are the FeedBurner stats (the green lines show the number of subscribers):


Here's the Google Trends chart for [google reader]:

Google announced that Google Reader will be discontinued on July 1st. It's a sad news, but it was inevitable. Google Reader has always been "on the chopping block" because it never got enough traction.

Everything started with a feed parser built by Chris Wetherell that turned into a feed reader, helped by Ben Darnell, Laurence Gonsalves, and Mihai Parparita. The product was launched in 2005 as a Google Labs project and it was significantly improved one year later, when the Google Reader team launched a completely new version. Over the years, Google Reader integrated with iGoogle, added social features and handled feed serving for all Google products. Back in 2007, Google Reader crawled 8 million feeds and 70% of the traffic was from Firefox users.

In 2011, Google removed Reader's social features and replaced them with a Google +1 button. It was the beginning of the end for Reader, who lost all the engineers from the original team. Google Reader is in maintenance mode ever since then.

While feeds are no longer important for many users and browsers start to drop support for reading feeds, social networks make newsfeeds popular and mobile apps like Flipboard simplify reading the news. Feeds are now a behind-the-scenes technology and full-fledged feed readers seem outdated.

"We know Reader has a devoted following who will be very sad to see it go. We're sad too. There are two simple reasons for this: usage of Google Reader has declined, and as a company we're pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience," says Google's Alan Green.

It's hard to find a replacement for Google Reader, since Google Reader was the most popular feed reader and the competition couldn't keep up with it. You can still find some web-based feed readers, but none of them is as good as Google Reader. Congratulations to everyone who worked on the Reader team and thanks to all the people who subscribed to this blog in Google Reader.

Here's Google Reader's team from 2007:

Buzzfeed has an interesting article about the evolution of Google Reader. While the article mostly focuses on the social features that were removed from Google Reader a few months after Google+ was launched, there are some thought-provoking insights from former Google Reader engineers that reveal why the service has never been a priority for Google and why it can always be discontinued.

"In the beginning, the best word I can use is that Google tolerated the project. Then, they gave it — support is too strong a word. They gave it some thought," said Chris Wetherell, the Googler who started the project. Jenna Bilotta, a former user experience designer at Google, has a slightly different opinion: "Everyone from Google used Reader, from Larry and Sergey to the newest engineers. It's such a beloved project. Still, it was just in this limbo space. It wasn't really supported, but it wasn't actively being harmed."

The difficulty was that Reader users, while hyperengaged with the product, never snowballed into the tens or hundreds of millions. Brian Shih became the product manager for Reader in the fall of 2008. "If Reader were its own startup, it's the kind of company that Google would have bought. Because we were at Google, when you stack it up against some of these products, it's tiny and isn't worth the investment," he said. At one point, Shih remembers, engineers were pulled off Reader to work on OpenSocial, a "half-baked" development platform that never amounted to much. "There was always a political fight internally on keeping people staffed on this little project," he recalled. Someone hung a sign in the Reader offices that said "DAYS SINCE LAST THREAT OF CANCELLATION." The number was almost always zero. At the same time, user growth — while small next to Gmail's hundreds of millions — more than doubled under Shih's tenure. But the "senior types," as Bilotta remembers, "would look at absolute user numbers. They wouldn't look at market saturation. So Reader was constantly on the chopping block."

iGoogle, a much more popular service, will be discontinued next year and Google Reader's infrastructure is used to show feeds in iGoogle. Hopefully, Google Reader will still be available for some time, but it's mostly wishful thinking.

When Google Reader dropped support for the built-in sharing features and integrated with Google+, the settings page added a long list of JSON files you could save to your computer to export your followers, the items you've shared or starred, your notes and more. Until then, you could only export your subscriptions.


Now all these files can be downloaded from Google Takeout, a service that lets you export data from Google+, Google Drive, Google Contacts, Picasa Web, YouTube and more. Reader is probably the only Google service that sends users to Google Takeout to export data.


Unfortunately, you need to download 8 files even if you only want to export the subscriptions OPML file. Google has to create a ZIP archive first, so you'll have to wait a lot more. Instead of downloading a small XML file, you need to download a large archive (34MB for my account). That's a general issue with Google Takeout, which only lets you download all your YouTube videos, all your Picasa Web photos, all your Google Drive files.

Another service recently added to Takeout is Google Latitude. You can download a JSON file with your location history data.

Let's hope that developers will create cool apps that parse these JSON files and make them more useful. Maybe Google should also offer human-readable formats like HTML.

{ via Data Liberation Blog. Thanks, Herin. }

Google Reader's settings page has a new section where you'll find "experiments you can choose to opt-in and try out". It's like a small Google Reader Labs that only has a single experiment you can enable: smooth scrolling. This feature makes the transition between items smoother and it's especially useful in the expanded view.


While this feature is more difficult to find, you've probably noticed the colorful ball that's displayed when Google Reader loads new posts. The animation is one of the few colorful elements from the new Google Reader interface.


{ Thanks, Venkat. }

When Google Reader released the new interface, I complained that sharing a post takes too many clicks: you first need to +1 the post, then click the share box and finally click "share". Now it's easier to share a post: just click the new "share" button and click "share" once again in the modal dialog.



Another advantage is that you can use the old keyboard shortcut for sharing items: Shift+S. Unfortunately, you can't use keyboard shortcuts in the modal dialog, so you still need to click "Share".

Decoupling the "+1" button from the "share" button is a good idea and Google should adjust the code of the +1 widget to make this possible. "Liking" and "sharing" are two different actions and should be treated separately, especially considering that +1's are always public, while sharing can be limited to a few people or circles.

{ Thanks, Zachary and Herin. }

Brian Shih, a former Google Reader Product Manager, says that the latest Reader update is "a disaster". One of the reasons could be that most of the initial members of the Reader team left Google and the new team doesn't understand the goal of the product.

"It's as if whoever made the update did so without ever actually using the product to, you know, read something. Reader is a product built to consume information, quickly. We designed it to be very good at that one thing. G+ is an experience built around browsing (similar to Facebook) and socializing. Taking the UI paradigm for G+ and mashing it onto Reader without any apparent regard for the underlying function is awful and it shows," says Brian.

One of Brian's complaints is that it's a lot more difficult to share a post in the new interface. Instead of clicking "Share" or using a keyboard shortcut, you now have to click "+1", then click "Share on Google+", select your audience and then click the "Share" button. There's also a privacy downside: +1's are public, even if you only want to share a post with one or two people.

Fortunately, there's a way to share a post without first clicking +1, but it's not obvious. Just use the "share" box from Google's navigation bar.


{ via François }

The latest Google Reader update removed all the social features, including the section that allowed you to read the items you've shared. Fortunately, the shared items page is still available at http://www.google.com/reader/shared/username (replace username with your Gmail username) and you can subscribe to this page in Google Reader, but only if the page was public. Click "subscribe" and paste the URL of the shared items page. If you don't have a Gmail account, load the shared items feed in Reader, right-click "Your shared items" and copy the URL.


You can now use Google Reader's search box to find a post you've shared. Click the "All items" drop-down next to the search box, scroll down to the end of the list (or just press "End") and you'll find the shared items feed.

To unsubscribe from this feed, you need to go to the settings page, click "Subscriptions", type "shared items" in the search box and click the "unsubscribe button".

The new Google Reader interface is finally here and it also brings some functional changes: all the social features are removed and replaced by a Google +1 button. It's important to note that clicking the +1 button only adds the page to your Google Profile and you need to click the "share on Google+" box to share the page with your friends.

This means that the "share" and "like" buttons have been removed, you can no longer follow other Google Reader users and you can no longer read their shared items inside Google Reader. Folders and tags can no longer be public, the blogroll widget and the associated public page will stop being updated, while discussions are a thing of the past.



"When you find interesting items on Reader, you can choose to share them on Google+ publicly, or with a certain circles or friends. You can also add a comment in the sharebox to your shared items. Your comment will show up along with the item you've recommended in the streams of those you've shared with. Adding a note when sharing an item is a great way to let people know why you find a particular item interesting, relevant, or funny. To share an item with a note, just click the +1 button from underneath the item. You'll then be given the option to include any comments you might have in the Google+ share box. Your +1 will be public, but your notes in the share box will be only show up for circles and friends you've selected," explains Google.

What happened to all the posts you've shared or liked until today? You can export them from Reader's settings page, along with the items from people you follow, your discussions, your followers and the list of people you follow. Google offers two exporting options: JSON Activity Stream and a custom Google Reader JSON format, but they're not very useful without a software that parses them.

Unfortunately, all the items +1'd from Google Reader are treated like any other pages and there's no way to read the posts shared by your friends in Google Reader. In fact, there's no way to create a Google+ circle for the people you've followed in Google Reader. The new interface doesn't even offer keyboard shortcuts for sharing posts: Shift+s, Shift+d and "l" no longer work. The integration with Google+ is just an afterthought, instead of a proper replacement for Reader's sharing feature.

Update: Mihai Parparita, who worked on the Google Reader team, puts the changes into perspective and says that "Reader is on its fourth social model", after using Google Talk contacts, allowing you to manage your friends from the Reader interface and integrating with Google Buzz.

A lot of people expect a redesigned Google Reader and the good news is that they won't be disappointed: a new interface will be available next week. Google Reader is not dead, but the new interface couldn't be released faster because the sharing feature had to be integrated with Google+.

My favorite feature of Google Buzz was that it automatically imported all the shared items from Google Reader and allowed your followers to discuss them. Now that Google Buzz will be discontinued, this feature will be available in Google+. Unfortunately, Google Reader will no longer have a standalone sharing feature, a separate list of followers and people you follow, a feed and a page for shared items. This is great if you are a Google+ user, since it simplifies sharing and makes Google Reader more consistent. If you don't want to use Google+, you'll still be able to share posts by email or using the "send to" feature, but these workarounds aren't very useful for sharing a large number of posts.


The takeaway is that Google+ is not a distinct social service you can easily ignore, it's a service that will be used for sharing photo albums, documents, videos, for posting blog comments and it will be very difficult to use Google without joining Google+ since, at some point, Google+ will be... Google itself.

"Many of Reader's social features will soon be available via Google+, so in a week's time we'll be retiring things like friending, following and shared link blogs inside of Reader. We think the end result is better than what's available today, and you can sign up for Google+ right now to start prepping Reader-specific circles. We recognize, however, that some of you may feel like the product is no longer for you," mentions Google's Alan Green. That's the reason why you'll be able to export your shared items, your starred and liked items, your list of friends from Reader's settings page.

Google Reader's sharing feature has always been difficult to use and the integration with Google+ will finally give Reader the opportunity to shine and show why it's still a useful service. I'm sure that a lot of users will complain that they can't use the old sharing feature, just like many YouTube users complained when Google migrated YouTube to Google Accounts. There's a lot of value in having separate services with their own accounts, sharing features and friends lists, but switching to unified accounts, unified profiles, consistent sharing features makes Google's services more useful because they work together, they combine their strengths and become easier to use.